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Simon Darius: 3Dkarma
Humanity is on the verge of the singularity, the age of artificial intelligence has arrived. New opportunities are multiplying at the same speed as fears.
People are afraid of losing their jobs and creativity, but the future may hold much more global threats. Authoritative experts have begun to recognise this fact, calling for new ethical standards.
To warn against future retribution, the 3Dkarma project offers an ethical system based on the law of karma that integrates the physical, digital and spiritual dimensions.
The concept calls for the spiritual revival and responsibility for our actions, recalling the ancient traditions of Hinduism. The special capsule collection consisting of four loose-fitting unisex pieces has become the reflection of the ideas.
The collection is made with a focus on the quality of materials, print durability and environmentally friendly production principles.

All pieces are made from 100% organic cotton and for the SD-45 jacket an upcycling method was applied and a special liner was developed.

An important task was to create practical and durable garments that fit the philosophy of the project.
The hoodie with the composition of embroidery and brand logos represents the collection. The name of the project contains the main messages and key references.
The fusion of the OM (AUM) sign and 3D marks the awakening of the spiritual dimension, which integrates the physical and digital space, organising a harmonious system for human interaction with technology and nature.
Ethical principles of karma govern the system, like the natural law of morality, where the reason for the committed actions determines their effect.
Shiva Tshirt - The unique robotic Shiva Monument was designed specifically for this project in 3D. The arrangement of Shiva on the front and back on the black oversize t-shirt similarly epitomizes meditation.
Shiva is the connecting element of the whole concept, as his image is the embodiment of the supreme spiritual power, which helps to destroy illusions and overcome one's karmic paths by freeing oneself from them.
According to one of the legends, Shiva incinerated the god of desires, Kama, turning him into ash. In this legend, the ash symbolizes awareness, as protection from passions and temptations.
In this collection the idea of ashes is reflected in the urban camouflage on the universal jacket SD-45. A 3-in-1 piece consisting of a vintage shirt and liner.
The study of habitat has enabled man to use camouflage as a method of protection. Awareness, as a consequence of learning about the nature of the human soul, can serve as a protection against the negative influences of desires and passions. The analogy between urban camouflage and ash can be traced not only in the colour affinity but also in the origin of their protective properties.
The red colour in the brand name, on the sleeves of the shirt, is associated with the goddess Shakti, wife of Shiva, symbolising the creative power of the brand.
The Tribal Flame trousers - Shiva's flame in the form of a voluminous trayball, represents the duality of power. The flame appears to be a force that can be both a boon and a woe.
How can we harness this power? This piece continues the general idea of the speedy possibilities of technology, urging us to remember that with greater power comes greater responsibility.
The 3Dkarma project can be presented as a mystical challenge. It calls for a rethinking of our ethical agenda through the spiritual traditions of the past, which remain relevant after millennia.
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